The Mahindra vehicle configurator, provided by dealerships, serves as a digital tool enabling customers to customize and visualize their desired vehicle prior to purchase.

Users choose the vehicle model and customize different aspects such as exterior color, interior trim, and optional features.

The configurator instantly updates the visual representation, adapts the price according to selected options, and incorporates validation checks to ensure compatibility.

Users have the option to save and share their configurations. Additionally, vehicle configurators act as lead generation tools for dealerships by gathering user information and preferences.